Why can two companies that produce the same things, in the same market and with the same resources, reach different results? Because there’s a difference: the management area is what establishes individual and corporate performance.
People and organizations work on average at 50/60% of their potential, so they have a high margin of growth.
Limits, emotional blocks, bad habits, defocusing, demotivation, endless meetings, bad communications, conflicts, ecc. are only ones of many reasons that can restrain this growth. We can’t realise them because they’re immaterial, because they’re human dynamics and so we can’t “see” them. But we can perceive their effects, also for what regards sales volume.
The awareness of existing of these factors and a correct management of them by all business levels are essential to ensure the success of a company.
What are human resources? They are people who devote their time and energies to work towards specific objectives.
Opportunities of growth and success can increase exponentially, if only we can broad our vision and horizons.
Why can two companies, reach different results? The management area is what establishes individual and corporate performance.
Marketing is everything situated outside the building of a company. It consists in “making market”.